Chapter 7 - Strategy, planning and scheduling
In: Public Relations: theory and practice
edited by Johnston, J. & Zawawi, C.
Crows Nest, NSW, Allen & Uniwin, 2004, pp. 169-196
Chapter 4 - A Typical Public Relations Program
In C. Tymson, P. and R. Lazar, (Eds.)
The new Australian and New Zealand public relations manual
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The chapter in the textbook was interesting, because it gave some brief elementary explications about the different points of a pr strategy as well as a bit of guidance about the application of it in the practice. Very helpful in this respect were the practical examples and the case studies. I really liked the explanations and the examples about the flowcharts and Gantt chart, because I’ve never worked with these particular items. In particular the case study about the flowchart use in the production of a newsletter was very helpful, because the topic itself was very uncomplicated and therefore it was easy to get a learning out of it. Hence I got some useful insights in new means of scheduling things – a knowledge I need not only for pr purposes…
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Nevertheless the second text was more interesting for me. The structure was as easy and logical as it could be: first list and visualise the different steps of a pr plan and than discuss each one at a time. Additionally the practical examples made all of it even more comprehensible and straightforward. And the AMP case study in the end was probably the most informative chapter I’ve read so far in this course. That was both compact and full of information and interesting insights – especially table about the objectives, the measurable and the results. Before I read just theoretical stuff that setting objectives and doing evaluation is important, but here there were real existing examples and figures, where I could easily detect coherences.
Well, I hope there will come up more like this in the next weeks…
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Hi Robert,
I very much agree with you on this in that I also thought the chapter did well to actually apply the strategy plan to the practice. You make a good point in saying that the flow charts and case studies/examples are very helpful, because I also find that they make it much easier to understand a concept. I also thought that the case study on the flowchart use in the newspaper production was a great help for learning more.
The second text was also more interesting for me, because everything was conveyed in a straight-forward way. We are in agreement that the AMP case study was very informative also.
Well done!
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