Chapter 10 - Media Relations
In: Public Relations: theory and practice
edited by Johnston, J. & Zawawi, C.
Crows Nest, NSW, Allen & Unwin, 2004, pp. 259-286
Drew, S. (2001) Oral Presentations,
in The Student Skills Guide, London, Gower, pp. 98-114)
Van Emden, J. & Becker, L. (2004), Speaking as Part of a Group,
in Presentation Skills for Students, New York,
Palgrave Macmilllian, pp 77-93
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Chapter 10 was quite interesting because I think that all the activities that are subsumed under the term “media relations” will be the first work you have to do when you start working as a public relations practitioner. So the information about writing press releases (e.g. news factors) and what to think about in selecting the adequate media to reach your selected publics was really helpful. The argument to tread media in the way the particular medium needs it is a logical but most important factor of doing successful pr work. An especially interesting insight was also the notion to see the relationships with journalists on an individual layer. Hence it’s important to know the employees structure of the newsroom you want to address, to know what competences particular journalists have and to know the names of the them or rather know them personally. The information about Media kits and media conferences was also very logical and straightforward. So was the case study, which gave some good insights and practical examples. However, I have to admit that I’ve already read more interesting case studies…
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Unfortunately I couldn’t do the other two readings because I was searching them yesterday in the library and they weren’t available for today. Nevertheless I think that this is not so bad, because I’ve already done two courses on presentation skills as well as one introduction course in presentation in English at my home university. Additionally I estimate that I’ve already done about 50 presentations during my studies, my work as teaching assistant and other works and projects. So I should be able to handle my debate. Though it would be really embarrassing if I would suck at my debate after writing so proud about my presentation skills and experiences :-)
Well, that should be enough for this week…
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2 comments:
Well Robert I look forward to your presentation. On anothr matter, you do make a valid point about the case studies in the text - even though it is the second edition, a number of the examples seem a little too old and unintresting.
Hey Robert,
I didn't comment on anyone's blog in week 7 so when Steve said that your blog would be a good choice, after I read it I have to agree.I concur with Steve and I too look forward to your debate.
In terms of your content analysis on Ch.10 it was quite interesting. You have a good understanding of media relations in that you must treat the journalist as a individual if you wish to build a relationship and not just to use them.
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